JK Archive

Guide to B2B marketing in Korea

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Unlocking success: 8 secrets about Korean business culture you need to know

Context is everything. To really understand Korean business culture, you also need to understand parts of Korean history, economy and typical Korean social concepts.  Below are the key points summarized: This blog posts consists of the following parts: Statistics Source: https://worldmetrics.org/work-in-south-korea-statistics/ History: Miracle of the Han River After the devastating Japanese occupation and Korean War, …

How to use Naver in English

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

How to use Naver Map and KakaoMap apps in English

Use Naver Map in English Download the app: Open the app Tap the icon on the top left Tap the gear icon  Tap “한국어” Tap English Tap 확인 Naver Map is now in English Use KakaoMap in English Download the app: Open the app Tap the icon on the top left: Tap the gear icon …

The best marketing strategies in South Korea

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …

12 Must know insights into Korean consumer behavior and trends revealed

What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends? We read the most cited and recent papers about these subjects  and rephrased all of the scientific jargon to make it easy to understand.  Below are the studies summarized to …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

KakaoTalk for organizations: Ads and Channel 

Where in most countries the most used messaging app is WhatsApp, in Korea the most dominant messaging app is KakaoTalk. You can read more about KakaoTalk here: KakaoTalk: how to download, use the app and a guide to Friends. Compared to WhatsApp, KakaoTalk has more to offer to brands to engage their clients and prospects. …

Advertising in South Korea (market, agencies, regulations)

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …