JK Archive

The best marketing strategies in South Korea

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …

12 Must know insights into Korean consumer behavior and trends revealed

What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends? We read the most cited and recent papers about these subjects  and rephrased all of the scientific jargon to make it easy to understand.  Below are the studies summarized to …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Advertising in South Korea (market, agencies, regulations)

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …

Korean advertisement prize winners and research

Which Korean ads won prizes and what does research about Korean ads say?  In this blog post you will find the posters and videos that won prizes at the 2023 Korea Advertising Awards hosted by the KFAA (Korean Federation of Advertising Associations). Source: https://adawards.ad.co.kr/annual/winners  https://m.edaily.co.kr/news/read?newsId=02961846622682440&mediaCodeNo=257 Also, we share research about common and effective Korean ad …

Most popular Korean social media (2023)

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …

건기를 맞은 푸꾸옥 여행 추천 여행지

추운 날씨에 몸을 움추리게 되면 따뜻한 동남아 여행이 간절할때가 있으시죠? 베트남 사람들도 외국인들도 이맘때쯤 방문하기가 매우 좋은 푸꾸옥을 많이 찾게 됩니다. 우리나라 겨울에 푸꾸옥은 건기를 맞아 매일 좋은 날씨가 이어져 해변에서 쉬거나 다양한 해양 스포츠를 즐기기에 최적의 기간이 됩니다. 그래서인지 요즈음 푸꾸옥 여행을 떠나는 분들이 많은데요. 푸꾸옥 여행을 계획할 때 활용할 수 있는 다양한 정보를 …

빈펄 골프장 소개와 예약까지 빈펄 골프의 모든 것

겨울이라 이제 우리나라 골프장들은 하나둘씩 동계 관리에 들어가고 있어서 동남아 골프여행 예약하시는 분들 많으시죠? 빈펄의 골프장들은 하나같이 세계적인 수준으로 관리되고 있어 요즘 많은 분들이 방문하고 있습니다.  빈펄이 운영하는 골프장은 빈펄골프나트랑, 남호이안빈펄골프, 하이퐁, 푸꾸옥 이렇게 총 4곳이 있는데요. 빈펄의 명성에 맞게 고품격의 시설과 섬세한 관리, 운영으로 인해 어디에서나 최고의 라운딩을 즐길 수 있는 빈펄 골프장을 이번 …