JK Archive

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

Nitaro Digital Marketing is now the all-new scrappy and snappy Punch Digital Marketing. Seoul, South Korea ­– Ushering in the New Year, Punch Digital Marketing—a full-service digital marketing agency specialized in PPC, SEO, and social media, announced its rename and rebrand from Nitaro Digital Marketing to Punch Digital Marketing. Following more than three years of …

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip. In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% …

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

As you may know the Korean economy is largely dominated by conglomerates like Samsung, SK, Hyundai and LG. One study even finds that “31 chaebols control 2/3 of facilities investment and exports”. One the one hand you have huge corporations, on the other hand you have a great amount of businesses like convenience stores, coffee …

So you want to do SEO, advertise or write a blog post for your organization. Keyword analysis is the cornerstone of any digital marketing strategy. It gives you high and low search volume keywords related to your product or service. To come up with the best plan to grow your company, a customized, long tail …

You want to kickstart your career as a digital marketer in Korea at an agency or startup. But it can be quite difficult to get your first position. The classic dilemma is that your employer expects new hires to be ready from day one, but new graduates often lack the working experience to do so. …

What are the most used social networks in Korea? That is a difficult questions to answer, it depends on many things! Do you count page views, time spent, on mobile app or desktop? Several different sources say different things, some take KakaoTalk into consideration and others don’t. This blog post is about: What are some …

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

This is the fourth part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Follow the links for the first part (on search engines / portals), second part (search engine / portal marketing) third part (mobile marketing (KakaoTalk) 모바일 마케팅) and …