Blog - Punch Digital Marketing

News about digital marketing in Korea. Read our Korean blog here: https://blog.naver.com/punchkorea

Hotel marketing tips for trendy “hocance”!

What is “hocance” or 호캉스? ​Hocance is the portmantaeu of “hotel” and “vacance”. Meaning, spending your vacation only in a (domestic) hotel. Due to the worldwide lockdowns / quarantaines and the long rainy season, hocance became a trend! Related blog post: Korean outbound tourism statistics and most popular destinations (pre lockdowns / quarantaines) Before 2015, …

Korean payment gateways that can be linked with Shopify

In a previous blog post we said that from the beginning of this year, it became possible to pay yourself in Korean Won by linking one of the Korean payment gateways (PGs) KG Inicis to Shopify. The contents of this blog post are: What is a payment gateway (PG)? How to choose which payment gateway …

Why protecting your online privacy is important

Google and Facebook can be very helpful – could you live without either platform? Also, advertising on both can be very effective. But, like anything, they can be used for good or bad. There is a saying by Tom O’Reilly: If you’re not paying for the product, you are the product So why should you …

Shopify vs Cafe24 (ecommerce platforms comparison)

If you are thinking about opening an online store, you may have heard of Shopify (from Canada) and Cafe24 (from Korea). Both brands offer online store building services for both local and global companies. Cafe24 has the greatest market share in Korea, but Shopify just entered the Korean market and is one of the global …

The best marketing strategies in South Korea

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …

Shopify launches in Korea

Shopify, the ecommerce platform from Canada, has started offering its services in Korea. Shopify Korea launched its new Korean website recently: https://www.shopify.co.kr/. The interface is now available in Korean. There is also news about a payment gateway, fulfillment and customer service. The Korean payment gateway KG Inicis and Shopify announced in March this year that …

What does a Korean digital marketing agency do?

No, digital marketing is not about spam email or popups (anymore) – thankfully. I personally prefer not to use those techniques because I think they are often intrusive and irrelevant. There used to be a joke about banner ads that the CTR (click through rate) is so low because people only click on them incidentally. …

KakaoTalk: how to download, use the app and a guide to Friends

Literally everyone (93% of the population) in Korea uses KakaoTalk, the messaging app. More and more people outside Korea and even Obama uses the app with which you also can interact with companies or bands, do shopping and read the news! This article will tell you everything about the important things of KakaoTalk – it …

Influencer Marketing in Korea – trends and best practices

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

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