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News about digital marketing in Korea

How to do Naver SEO – factors and checklists to rank in Korea

Want more Koreans to visit your website? Then you have to do search engine optimization (SEO) for Naver, Korea’s largest search engine. SEO is necessary to rank higher organically in any search engine or portal (like Daum, Korea’s second largest portal). Search engines and portals have factors to decide how much traffic they send you. …

How to get an entry level digital marketing job in Korea

You want to kickstart your career as a digital marketer in Korea at an agency or startup. But it can be quite difficult to get your first position. The classic dilemma is that your employer expects new hires to be ready from day one, but new graduates often lack the working experience to do so. …

Naver, Daum and Google search ads overview with graphs – digital marketing in Korea (updated)

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

Online shopping – digital marketing in Korea part 4

This is the fourth part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Follow the links for the first part (on search engines / portals), second part (search engine / portal marketing) third part (mobile marketing (KakaoTalk) 모바일 마케팅) and …

Digital marketing registration (통신판매업 신고증)

Want to advertise your business in Naver Search AD or Korean shopping websites? You will need a digital marketing registration, or in Korean 통신판매업 신고증. A digital marketing registration is also known as mail-order business, telemarketing or online marketing registration. There are two things that you need for a digital marketing registration: a business registration …

Mobile marketing (KakaoTalk) – digital marketing in Korea part 3

This blog post is about KakaoTalk, Korea’s most popular messaging app. KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, …

Naver Shopping now available directly via Naver Search AD

Now, you can make Naver Shopping campaigns through Naver Search AD (the Korean version of Google AdWords). Before, in order to make your products available through Naver Shopping you had to sign up through websites such as Gmarket, or 11st. All you need is a business registration number (사업자등록증) and a license to sell products online …

How to get a Korean certificate of business registration

Want to get a business registration number (사업자등록증)? A business license is required for many things. You need it to pay tax (e.g. VAT: value-added tax), advertise on a lot of websites like Naver and post on shopping websites like Gmarket or Coupang. You can register your business in Korea, you need one of the following …

PPC ads in Naver – digital marketing in Korea part 2

Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may be the most difficult to enter in the world. If you have the stamina and (deep) pockets though, you can try both advertising and optimization in Korea’s largest portal, Naver. The …

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