How are business negotiations done in Korea? And how are they different from China, Japan or the USA? How to conduct yourself during meetings to maximize value? We read 5 (scientific and practical) studies about business negotiations in Korea. Below you can first find the 9 key points and below that a more elaborate summary …

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …

Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support …

Which Korean ads won prizes and what does research about Korean ads say?  In this blog post you will find the posters and videos that won prizes at the 2023 Korea Advertising Awards hosted by the KFAA (Korean Federation of Advertising Associations). Source: https://adawards.ad.co.kr/annual/winners  https://m.edaily.co.kr/news/read?newsId=02961846622682440&mediaCodeNo=257 Also, we share research about common and effective Korean ad …

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …

Every year, millions of Koreans travel internationally for a variety of reasons. Despite there still being a decrease in international travel from the figures recorded before the covid-19 pandemic, there has been an overall shift in the preferences for Koreans regarding their favourite and least favourite countries, as well as their choice if they were …

Naver Naver is a search engine that was launched in 1999 and has grown into becoming South Korea’s main search engine with approximately 40 million active users. When Naver was first launched, its main goal as a platform was to be the quickest search engines available in order to be the most used search portal …

What is Naver Papago? Naver’s Papago is a translation platform which was officially launched in 2017 by the Naver corporation. The service was originally intended to be used as an app separate from other Naver services but as a reflection of consumer usage, it became a part of Naver’s home page in addition to having …