So you want to do SEO, advertise or write a blog post for your organization. Keyword analysis is the cornerstone of any digital marketing strategy. It gives you high and low search volume keywords related to your product or service. To come up with the best plan to grow your company, a customized, long tail …

You want to kickstart your career as a digital marketer in Korea at an agency or startup. But it can be quite difficult to get your first position. The classic dilemma is that your employer expects new hires to be ready from day one, but new graduates often lack the working experience to do so. …

What are the most used social networks in Korea? That is a difficult questions to answer, it depends on many things! Do you count page views, time spent, on mobile app or desktop? Several different sources say different things, some take KakaoTalk into consideration and others don’t. This blog post is about: What are some …

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

This is the fourth part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Follow the links for the first part (on search engines / portals), second part (search engine / portal marketing) third part (mobile marketing (KakaoTalk) 모바일 마케팅) and …

Want to advertise your business in Naver Search AD or Korean shopping websites? You will need an ecommerce / digital marketing registration, or in Korean 통신판매업 신고증. A digital marketing registration is also known as mail-order business, telemarketing or online marketing registration. There are two things that you need for a digital marketing registration: a …

This blog post is about KakaoTalk, Korea’s most popular messaging app. KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, …

Now, you can make Naver Shopping campaigns through Naver Search AD (the Korean version of Google Ads). Before, in order to make your products available through Naver Shopping you had to sign up through websites such as Gmarket, or 11st. All you need is a business registration number (사업자등록증) and an ecommerce license to sell …

Want to get a business registration number (사업자등록증)? A business license is required for many things. You need it to pay tax (e.g. VAT: value-added tax), advertise on a lot of websites like Naver or KakaoTalk and post on shopping websites like Gmarket or Coupang. You can register your business in Korea, if you have …

Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may be the most difficult to enter in the world. If you have the stamina and (deep) pockets though, you can try both advertising and optimization in Korea’s largest portal, Naver. The …