Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may be the most difficult to enter in the world. If you have the stamina and (deep) pockets though, you can try both advertising and optimization in Korea’s largest portal, Naver. The …

This is the first part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) …