korea Archive

Shopify launches in Korea

Shopify, the ecommerce platform from Canada, has started offering its services in Korea. Shopify Korea, led by Leo Park, launched its new Korean website recently: https://www.shopify.co.kr/. The interface is now available in Korean. There is also news about a payment gateway, fulfillment and customer service. The Korean payment gateway KG Inicis and Shopify announced in …

What does a Korean digital marketing agency do?

No, digital marketing is not about spam email or popups (anymore) – thankfully. I personally prefer not to use those techniques because I think they are often intrusive and irrelevant. There used to be a joke about banner ads that the CTR (click through rate) is so low because people only click on them incidentally. …

KakaoTalk: how to download, use the app and a guide to Friends

The company KakaoTalk How to download KakaoTalk Kakao Friends Part of KakaoTalk’s identity and attractiveness comes from its emoticons, the funny and cute Kakao Friends. Perhaps the most famous “Friend” is Ryan, the lion without a mane – who is not a bear (shock)! Ryan: A male lion whose complex is his absence of a …

Influencer Marketing in Korea – trends and best practices

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

Korean outbound tourism statistics and most popular destinations

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip. In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% …

How to use Naver in English

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

How to do Naver SEO – factors and checklists to rank in Korea

Want more Koreans to visit your website? Then you have to do search engine optimization (SEO) for Naver, Korea’s largest search engine. SEO is necessary to rank higher organically in any search engine or portal (like Daum, Korea’s second largest portal). Search engines and portals have factors to decide how much traffic they send you. …

How to get an entry level digital marketing job in Korea

You want to kickstart your career as a digital marketer in Korea at an agency or startup. But it can be quite difficult to get your first position. The classic dilemma is that your employer expects new hires to be ready from day one, but new graduates often lack the working experience to do so. …