korea Archive

Which countries do Koreans like the most?

Every year, millions of Koreans travel internationally for a variety of reasons. Despite there still being a decrease in international travel from the figures recorded before the covid-19 pandemic, there has been an overall shift in the preferences for Koreans regarding their favourite and least favourite countries, as well as their choice if they were …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Guide to B2B marketing in Korea

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Most Visited Countries By Koreans

  Every year many people from all around the world come to visit South Korea, but where do Koreans themselves like to travel to? More than half of the population of South Korea travel abroad on an annual basis, which is only continuing to grow since the lockdowns. In Korea, workers are provided with a …

Business Etiquette in South Korea

Every year South Korea becomes more and more modern, but it is important to recognize as a foreigner possibly coming to work in Korea for the first time that modern does not equal Western. Koreans will not expect you to be a full expert on their culture, but they will appreciate a show of interest …

Korean Office Attire

In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing …

BEST KOREAN OFFICE ROMANCE DRAMAS AND MOVIES TO WATCH IN 2023

South Korean Office Romances have been becoming increasingly popular in recent years, with the rise in Netflix users, more diverse productions aren’t just being created but are able to be viewed more internationally than ever before. From the popularity of suspenseful thriller ‘Squid Games’ and global success of the romance reality show ‘Singles Inferno’ in …

Naver Blog (how to use, traffic, English, app)

In contrast to the majority of other countries, Korea uses Naver more frequently than Google. The ability to be found in Naver is crucial for brands. How can businesses like yours accomplish this? The quantity of user-generated content (UGC) on Naver’s search engine results page (SERP) stands out as one of its distinctive features. The …

How to do Naver SEO – factors and checklists to rank in Korea

Want more Koreans to visit your website? Then you have to do search engine optimization (SEO) for Naver, Korea’s largest search engine. SEO is necessary to rank higher organically in any search engine or portal (like Daum, Korea’s second largest portal). Search engines and portals have factors to decide how much traffic they send you. …