korea Archive

What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends? We read the most cited and recent papers about these subjects  and rephrased all of the scientific jargon to make it easy to understand.  Below are the studies summarized to …

Literally everyone (93% of the population) in Korea uses KakaoTalk, the messaging app. More and more people outside Korea and even Obama uses the app with which you also can interact with companies or bands, do shopping and read the news! This article will tell you everything about the important things of KakaoTalk – it …

  Every year many people from all around the world come to visit South Korea, but where do Koreans themselves like to travel to? More than half of the population of South Korea travel abroad on an annual basis, which is only continuing to grow since the lockdowns. In Korea, workers are provided with a …

Since ChatGPT’s inception two years ago, it has become a very controversial addition to many aspects of modern life. These days, more and more media is being produced and translated by ChatGPT in addition to traditionally used translation sites like Papago and Google Translate. Though a variety of different industries and individuals rely on translation …

This blog post is about the following: What is a Business Channel? A KakaoTalk Business Channel is like a regular Channel, but with more possibilities: Screenshots of each option are below:  How to get a Business Channel? To get a Business Channel, you need a Korean business registration and apply for the Business Channel: https://center-pf.kakao.com/.  …

Want to advertise your business in Naver Search AD or Korean shopping websites? You will need an ecommerce / digital marketing registration, or in Korean 통신판매업 신고증. A digital marketing registration is also known as mail-order business, telemarketing or online marketing registration. There are two things that you need for a digital marketing registration: a …

This blog post is about the following: Q&A Is Naver Shopping available in English? No, Naver Shopping is not yet available in English.  Does Naver Shopping have an app? You can use Naver Shopping inside the main Naver app. The “Naver Shopping Live Studio” app is for businesses that sell on Naver Live Shopping.  Does …

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Context is everything. To really understand Korean business culture, you also need to understand parts of Korean history, economy and typical Korean social concepts.  Below are the key points summarized: This blog posts consists of the following parts: Statistics Source: https://worldmetrics.org/work-in-south-korea-statistics/ History: Miracle of the Han River After the devastating Japanese occupation and Korean War, …

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …