![12 Must know insights into Korean consumer behavior and trends revealed 12 Must know insights into Korean consumer behavior and trends revealed](https://punchkorea.com/wp-content/uploads/2024/05/korean-consumer-behavior-726x329.png)
12 Must know insights into Korean consumer behavior and trends revealed
May 14, 2024
What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends? We read the most cited and recent papers about these subjects and rephrased all of the scientific jargon to make it easy to understand. Below are the studies summarized to …