korea Archive

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

This is the fourth part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Follow the links for the first part (on search engines / portals), second part (search engine / portal marketing) third part (mobile marketing (KakaoTalk) 모바일 마케팅) and …

This blog post is about KakaoTalk, Korea’s most popular messaging app. KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, …

Now, you can make Naver Shopping campaigns through Naver Search AD (the Korean version of Google Ads). Before, in order to make your products available through Naver Shopping you had to sign up through websites such as Gmarket, or 11st. All you need is a business registration number (사업자등록증) and an ecommerce license to sell …

Want to get a business registration number (사업자등록증)? A business license is required for many things. You need it to pay tax (e.g. VAT: value-added tax), advertise on a lot of websites like Naver or KakaoTalk and post on shopping websites like Gmarket or Coupang. You can register your business in Korea, if you have …

Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may be the most difficult to enter in the world. If you have the stamina and (deep) pockets though, you can try both advertising and optimization in Korea’s largest portal, Naver. The …

This is the first part of the series: What is the current state of digital marketing in Korea and how did it develop in the past few years? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) …