naver Archive

Guide to B2B marketing in Korea

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

How to use Naver in English

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

Naver Maps vs Kakao Maps

What is Naver maps & Kakao maps? Naver maps is an online application launched as a subsidiary company by the Naver corporation in the early 2000’s. Naver acts as the main search engine used in South Korea, which results in the use of Naver maps almost equaling that of the 42 million users of the …

How to use Naver Map and KakaoMap apps in English

Use Naver Map in English Download the app: Open the app Tap the icon on the top left Tap the gear icon  Tap “한국어” Tap English Tap 확인 Naver Map is now in English Use KakaoMap in English Download the app: Open the app Tap the icon on the top left: Tap the gear icon …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Most popular Korean social media (2023)

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …

Naver vs Google

Naver Naver is a search engine that was launched in 1999 and has grown into becoming South Korea’s main search engine with approximately 40 million active users. When Naver was first launched, its main goal as a platform was to be the quickest search engines available in order to be the most used search portal …

Naver’s Papago Vs Google Translate

What is Naver Papago? Naver’s Papago is a translation platform which was officially launched in 2017 by the Naver corporation. The service was originally intended to be used as an app separate from other Naver services but as a reflection of consumer usage, it became a part of Naver’s home page in addition to having …