ppc Archive

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …

Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support …

Which Korean ads won prizes and what does research about Korean ads say?  In this blog post you will find the posters and videos that won prizes at the 2023 Korea Advertising Awards hosted by the KFAA (Korean Federation of Advertising Associations). Source: https://adawards.ad.co.kr/annual/winners  https://m.edaily.co.kr/news/read?newsId=02961846622682440&mediaCodeNo=257 Also, we share research about common and effective Korean ad …

Naver started off as Samsung’s inhouse venture project in 1999 and has since grown to become South Korea’s version of Google with approximately 40 million active users. Naver was initially intended to be one of the quickest search engines available in order to maintain the top stop as the most used search portal in South …

What are the most used social networks in Korea? That is a difficult questions to answer, it depends on many things! Do you count page views, time spent, on mobile app or desktop? Several different sources say different things, some take KakaoTalk into consideration and others don’t. This blog post is about: What are some …

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

This blog post is about KakaoTalk, Korea’s most popular messaging app. KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, …

Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may be the most difficult to enter in the world. If you have the stamina and (deep) pockets though, you can try both advertising and optimization in Korea’s largest portal, Naver. The …