social media Archive

Naver Maps vs Kakao Maps

What is Naver maps & Kakao maps? Naver maps is an online application launched as a subsidiary company by the Naver corporation in the early 2000’s. Naver acts as the main search engine used in South Korea, which results in the use of Naver maps almost equaling that of the 42 million users of the …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Most popular Korean social media (2023)

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …

What is Naver and how is it useful for business?

Naver started off as Samsung’s inhouse venture project in 1999 and has since grown to become South Korea’s version of Google with approximately 40 million active users. Naver was initially intended to be one of the quickest search engines available in order to maintain the top stop as the most used search portal in South …

KakaoTalk: how to download, use the app and a guide to Friends

Literally everyone (93% of the population) in Korea uses KakaoTalk, the messaging app. More and more people outside Korea and even Obama uses the app with which you also can interact with companies or bands, do shopping and read the news! This article will tell you everything about the important things of KakaoTalk – it …

KakaoTalk marketing – digital marketing in Korea part 3

This blog post is about KakaoTalk, Korea’s most popular messaging app. KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, …