JK Archive

Use Naver Map in English Download the app: Open the app Tap the icon on the top left Tap the gear icon  Tap “한국어” Tap English Tap 확인 Naver Map is now in English Use KakaoMap in English Download the app: Open the app Tap the icon on the top left: Tap the gear icon …

How are business negotiations done in Korea? And how are they different from China, Japan or the USA? How to conduct yourself during meetings to maximize value? We read 5 (scientific and practical) studies about business negotiations in Korea. Below you can first find the 9 key points and below that a more elaborate summary …

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …

What is the most influential scientific research about Korean consumer behavior? How do Koreans differ from American or Chinese consumers? What are the latest trends? We read the most cited and recent papers about these subjects  and rephrased all of the scientific jargon to make it easy to understand.  Below are the studies summarized to …

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …

Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support …

Which Korean ads won prizes and what does research about Korean ads say?  In this blog post you will find the posters and videos that won prizes at the 2023 Korea Advertising Awards hosted by the KFAA (Korean Federation of Advertising Associations). Source: https://adawards.ad.co.kr/annual/winners  https://m.edaily.co.kr/news/read?newsId=02961846622682440&mediaCodeNo=257 Also, we share research about common and effective Korean ad …

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …

추운 날씨에 몸을 움추리게 되면 따뜻한 동남아 여행이 간절할때가 있으시죠? 베트남 사람들도 외국인들도 이맘때쯤 방문하기가 매우 좋은 푸꾸옥을 많이 찾게 됩니다. 우리나라 겨울에 푸꾸옥은 건기를 맞아 매일 좋은 날씨가 이어져 해변에서 쉬거나 다양한 해양 스포츠를 즐기기에 최적의 기간이 됩니다. 그래서인지 요즈음 푸꾸옥 여행을 떠나는 분들이 많은데요. 푸꾸옥 여행을 계획할 때 활용할 수 있는 다양한 정보를 …