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Which countries do Koreans like the most?

Every year, millions of Koreans travel internationally for a variety of reasons. Despite there still being a decrease in international travel from the figures recorded before the covid-19 pandemic, there has been an overall shift in the preferences for Koreans regarding their favourite and least favourite countries, as well as their choice if they were …

Naver vs Google

Naver Naver is a search engine that was launched in 1999 and has grown into becoming South Korea’s main search engine with approximately 40 million active users. When Naver was first launched, its main goal as a platform was to be the quickest search engines available in order to be the most used search portal …

Naver Maps vs Kakao Maps

What is Naver maps & Kakao maps? Naver maps is an online application launched as a subsidiary company by the Naver corporation in the early 2000’s. Naver acts as the main search engine used in South Korea, which results in the use of Naver maps almost equaling that of the 42 million users of the …

Naver’s Papago Vs Google Translate

What is Naver Papago? Naver’s Papago is a translation platform which was officially launched in 2017 by the Naver corporation. The service was originally intended to be used as an app separate from other Naver services but as a reflection of consumer usage, it became a part of Naver’s home page in addition to having …

Guide to digital marketing in Korea (B2C)

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

What is Naver and how is it useful for business?

Naver started off as Samsung’s inhouse venture project in 1999 and has since grown to become South Korea’s version of Google with approximately 40 million active users. Naver was initially intended to be one of the quickest search engines available in order to maintain the top stop as the most used search portal in South …

Guide to B2B marketing in Korea

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Most Visited Countries By Koreans

  Every year many people from all around the world come to visit South Korea, but where do Koreans themselves like to travel to? More than half of the population of South Korea travel abroad on an annual basis, which is only continuing to grow since the lockdowns. In Korea, workers are provided with a …

Teaching Business English in South Korea

Have you ever considered becoming an English teacher in South Korea? Every year many people from across the world come to South Korea to teach English to school aged students. However, there is a wide range of teaching opportunities available to native English speakers that, although not as publicized, can be an ideal option for …
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