What is Naver maps & Kakao maps? Naver maps is an online application launched as a subsidiary company by the Naver corporation in the early 2000’s. Naver acts as the main search engine used in South Korea, which results in the use of Naver maps almost equaling that of the 42 million users of the …

What is Naver Papago? Naver’s Papago is a translation platform which was officially launched in 2017 by the Naver corporation. The service was originally intended to be used as an app separate from other Naver services but as a reflection of consumer usage, it became a part of Naver’s home page in addition to having …

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

'Webtoons' are a form of digital comics that have grown in popularity since the 2010’s. Through this blog post, we have explored the journey of the Webtoon phenomenon since its creation.

Naver started off as Samsung’s inhouse venture project in 1999 and has since grown to become South Korea’s version of Google with approximately 40 million active users. Naver was initially intended to be one of the quickest search engines available in order to maintain the top stop as the most used search portal in South …

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

  Every year many people from all around the world come to visit South Korea, but where do Koreans themselves like to travel to? More than half of the population of South Korea travel abroad on an annual basis, which is only continuing to grow since the lockdowns. In Korea, workers are provided with a …

Have you ever considered becoming an English teacher in South Korea? Every year many people from across the world come to South Korea to teach English to school aged students. However, there is a wide range of teaching opportunities available to native English speakers that, although not as publicized, can be an ideal option for …

Every year South Korea becomes more and more modern, but it is important to recognize as a foreigner possibly coming to work in Korea for the first time that modern does not equal Western. Koreans will not expect you to be a full expert on their culture, but they will appreciate a show of interest …

In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing …