Blog - Punch Digital Marketing

News about digital marketing in Korea

Influencer Marketing in Korea – trends and best practices

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

Nitaro Digital Marketing Announces Rename and Rebrand to Punch Digital Marketing

Nitaro Digital Marketing is now the all-new scrappy and snappy Punch Digital Marketing. Seoul, South Korea ­– Ushering in the New Year, Punch Digital Marketing—a full-service digital marketing agency specialized in PPC, SEO, and social media, announced its rename and rebrand from Nitaro Digital Marketing to Punch Digital Marketing. Following more than three years of …

Korean outbound tourism statistics and most popular destinations

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip. In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% …

How to use Naver in English

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

How to do Naver SEO – factors and checklists to rank in Korea

Want more Koreans to visit your website? Then you have to do search engine optimization (SEO) for Naver, Korea’s largest search engine. SEO is necessary to rank higher organically in any search engine or portal (like Daum, Korea’s second largest portal). Search engines and portals have factors to decide how much traffic they send you. …

How to get an entry level digital marketing job in Korea

You want to kickstart your career as a digital marketer in Korea at an agency or startup. But it can be quite difficult to get your first position. The classic dilemma is that your employer expects new hires to be ready from day one, but new graduates often lack the working experience to do so. …

Naver, Daum and Google search ads overview with graphs – digital marketing in Korea (updated)

Want to promote your company in Korea? Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application …

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