Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Every year many people from all around the world come to visit South Korea, but where do Koreans themselves like to travel to? More than half of the population of South Korea travel abroad on an annual basis, which is only continuing to grow since the lockdowns. In Korea, workers are provided with a minimum …

Have you ever considered becoming an English teacher in South Korea? Every year many people from across the world come to South Korea to teach English to school aged students. However, there is a wide range of teaching opportunities available to native English speakers that, although not as publicized, can be an ideal option for …

Every year South Korea becomes more and more modern, but it is important to recognize as a foreigner possibly coming to work in Korea for the first time that modern does not equal Western. Koreans will not expect you to be a full expert on their culture, but they will appreciate a show of interest …

In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing …

South Korean Office Romances have been becoming increasingly popular in recent years, with the rise in Netflix users, more diverse productions aren’t just being created but are able to be viewed more internationally than ever before. From the popularity of suspenseful thriller ‘Squid Games’ and global success of the romance reality show ‘Singles Inferno’ in …

The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post covid era and what marketing trends will gain attention in the future? In this post, we will analyse the behavioural analysis of Korean consumers in addition to the 2023 digital …

Do you want to know for which keywords your Naver Blog posts are ranking for organically in Naver? And for which positions these keywords these Naver Blog posts are ranking for in Naver?  Website vs. Naver Blog It is possible to check the ranking of keywords of your website in Google (Ahrefs), Naver (GeoRanker and …

In contrast to the majority of other countries, Korea uses Naver more frequently than Google. The ability to be found in Naver is crucial for brands. How can businesses like yours accomplish this? The quantity of user-generated content (UGC) on Naver’s search engine results page (SERP) stands out as one of its distinctive features. The …

Where in most countries the most used messaging app is WhatsApp, in Korea the most dominant messaging app is KakaoTalk. You can read more about KakaoTalk here: KakaoTalk: how to download, use the app and a guide to Friends. Compared to WhatsApp, KakaoTalk has more to offer to brands to engage their clients and prospects. …