Blog - Punch Digital Marketing

News about digital marketing in Korea. Read our Korean blog here: https://blog.naver.com/punchkorea

Advertising in South Korea (market, agencies, regulations)

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Broadcast / TV …

Store Transfer from Cafe24 to Shopify: Part 2

Merchants moving from Cafe24 to Shopify have to minimize the differences between the two platforms to make the migration process for customers as easy as possible. Shopify is a powerful platform for e-commerce stores and it is growing to become comfortable for users all around the world. However, it still needs some customization before servicing …

Store Transfer from Cafe24 to Shopify: Part 1, Data Transfer

Some South Korean e-commerce stores are moving from Cafe24 to the Shopify platform to grow their business. One of the reasons for such a pattern is that Shopify provides more customization and freedom for the sellers, who are now capable of creating unique stores for the Korean market. If you are wondering what are the …

How to increase Naver Blog traffic (for beginners)

In today’s posting, we are going to talk about how to drive more traffic to your Naver Blog especially for beginners. As you know, blogging is quite popular these days. Besides Naver (and Tistory of Daum) you can see various blog platforms such as Brunch and WordPress as well. Imagine you can earn money at …

Kakao login, new Shopify app developed by Punch Digital Marketing

Punch Digital Marketing, an official partner of Shopify, announced that it has developed the KakaoTalk social login app for Shopify merchants to smoothen the cumbersome login and registration process. With this app, online store owners can enable shoppers to use the ubiquitous KakaoTalk to easily login or register to their shop. The Kakao login app …

Naver rank checker tool: GeoRanker

Want to track your website’s or blog’s position in Naver? That is possible with the app GeoRanker! With GeoRanker, you can check for keywords your website or blog is ranking in Naver. This feature is not possible in other (SEO) tools like Ahrefs, SEMrush, Google Search Console or Naver Webmaster. There are similar tools like …

Sea fishing near Seoul (top 5 places)

Feel stuffy inside? Need a change of view? Want to get some exercise and fresh air? How about some recreational saltwater fishing this weekend (with or without a boat)? Get a tan in the beautiful nature while catching and eating some healthy fish! Tip: watch “Fisherman’s Life” catch and cook YouTube Channel. Have you been …

Korean companies using Shopify

There are already many (big and small) Korean companies on Shopify, for example Amore Pacific, MBX (Memebox), Line Friends and T1. MBX is a unicorn startup that graduated from Y Combinator. But which stores have the most (estimated) revenue and (estimated) traffic? And what are some other featured Shopify stores, who is their owner, what …

Hotel marketing tips for trendy “hocance”!

What is “hocance” or 호캉스? ​Hocance is the portmantaeu of “hotel” and “vacance”. Meaning, spending your vacation only in a (domestic) hotel. Due to the worldwide lockdowns / quarantaines and the long rainy season, hocance became a trend! Related blog post: Korean outbound tourism statistics and most popular destinations (pre lockdowns / quarantaines) Before 2015, …

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