In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing …

South Korean Office Romances have been becoming increasingly popular in recent years, with the rise in Netflix users, more diverse productions aren’t just being created but are able to be viewed more internationally than ever before. From the popularity of suspenseful thriller ‘Squid Games’ and global success of the romance reality show ‘Singles Inferno’ in …

The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post covid era and what marketing trends will gain attention in the future? In this post, we will analyse the behavioural analysis of Korean consumers in addition to the 2023 digital …

Do you want to know for which keywords your Naver Blog posts are ranking for organically in Naver? And for which positions these keywords these Naver Blog posts are ranking for in Naver?  Website vs. Naver Blog It is possible to check the ranking of keywords of your website in Google (Ahrefs), Naver (GeoRanker and …

In contrast to the majority of other countries, Korea uses Naver more frequently than Google. The ability to be found in Naver is crucial for brands. How can businesses like yours accomplish this? The quantity of user-generated content (UGC) on Naver’s search engine results page (SERP) stands out as one of its distinctive features. The …

Where in most countries the most used messaging app is WhatsApp, in Korea the most dominant messaging app is KakaoTalk. You can read more about KakaoTalk here: KakaoTalk: how to download, use the app and a guide to Friends. Compared to WhatsApp, KakaoTalk has more to offer to brands to engage their clients and prospects. …

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Broadcast / TV …

2022년 온라인 검색 광고 마케터를 위한 구글 애즈, 유튜브 광고, GDN 광고 도구 사용방법. 구글 애즈(Google Ads, 검색 광고, 키워드 광고) 및 구글 애널리틱스 인증 시험(Google Analytics certification exams)에 합격하고, 구글 애즈 계정을 관리하면서 알게 된 정보들을 여러분을 위해 공유해 드리고자 합니다. 마케팅에서 광고를 제외한다는 것은 마치 김치에서 고춧가루를 제외하는 것과 같습니다.  그 만큼 마케팅에서 …

Merchants moving from Cafe24 to Shopify have to minimize the differences between the two platforms to make the migration process for customers as easy as possible. Shopify is a powerful platform for e-commerce stores and it is growing to become comfortable for users all around the world. However, it still needs some customization before servicing …

Some South Korean e-commerce stores are moving from Cafe24 to the Shopify platform to grow their business. One of the reasons for such a pattern is that Shopify provides more customization and freedom for the sellers, who are now capable of creating unique stores for the Korean market. If you are wondering what are the …