PUNCH DIGITAL MARKETING
KOREAN ONLINE ADVERTISING AGENCY
Full service digital marketing agency specialized in PPC, SEO and social media
on Korean channels like Naver and KakaoTalk.
Get more Korean customers with our creative, results and data driven strategy.
We are a digital marketing agency in Korea that amplifies your story.
KOREAN MARKET
Many companies, in Korea or overseas, are looking to tap into the (online) Korean market. But how to reach Korean consumers via internet ads? The Korean online advertising ecosystem is similar to your current one but also in some aspects different. Many people use social networks like Facebook, Instagram, YouTube, in addition to Korean portals such as Naver, Daum and ecommerce websites like Gmarket.
SPECIFIC STRATEGIES
We can help you reach the Korean audience with a sound digital / inbound marketing strategy that can include pay per click (PPC), search engine optimization (SEO), social network service (SNS) and (micro) influencer marketing. Our agency can advise you how to develop your website’s landing page, translate ads and target your future customers through a thorough analysis of your company and market.
We are fluent in English, Korean and Dutch.
Contact us now for the customized digital marketing strategy to achieve your company’s goals! ✊
Getting you customers through our creative and result oriented digital marketing strategy
"A must have for any startup business who needs to engage customers online. They know of tools that you don't even know of in order to help customers find your business more easily. Punch Digital Marketing has redesigned my website giving me exponential growth on site ranking and visitors with tools and terminology that I still have trouble grasping but the results speak for themselves. 100% would recommend."
I had an excellent experience working with JK. The social media research and Google Keyword research reports I received included all the details I requested and more. I am thrilled with the quality of work and would happily work with JK again. Thanks again !
JK has been quick to communicate and has offered the insight required for the brief. He has also been pro-active when it comes to offering additional information or answer to follow up queries on the work.
We liked JK initial research so we gave him more countries to look at. JK delivered what we needed and we are very happy with the results. We will not hesitate to work with JK again.
JK is a professional and gets things done. Sometimes insists on doing it his own way a little too much. However, I am glad to work with him.
Punch Digital Marketing has provided e excellent and professional assistance enabling tools I had no idea exist.
KakaoTalk: how to download, use the app and a guide to Friends July 10, 2024 - Literally everyone (93% of the population) in Korea uses KakaoTalk, the messaging app. More and more people outside Korea and even Obama uses the app with which you also can interact with companies or bands, do shopping and read the news! This article will tell you everything about the important things of KakaoTalk - it is the ultimate guide. The… - Guide to Naver ads, Korea’s largest search engine (marketing types, Google differences) April 25, 2024 - Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support the authors’ hypothesis that advertising…
- How to do Naver SEO – factors and checklists to rank in Korea November 21, 2022 - Want more Koreans to visit your website? Then you have to do search engine optimization (SEO) for Naver, Korea’s largest search engine. SEO is necessary to rank higher organically in any search engine or portal (like Daum, Korea’s second largest portal). Search engines and portals have factors to decide how much traffic they send you. These characteristics are also called…
- What does a Korean digital marketing agency do? May 13, 2022 - No, digital marketing is not about spam email or popups (anymore) - thankfully. I personally prefer not to use those techniques because I think they are often intrusive and irrelevant. There used to be a joke about banner ads that the CTR (click through rate) is so low because people only click on them incidentally. Then what does a (Korean)…
YOUR COMPANY IS UNIQUE ...
Our value proposition: Use of the latest techniques & Custom made, flexible strategy
Long tail semantic keyword research
The keyword analysis is the cornerstone of any digital marketing strategy. We find high and low volume keywords related to your product. To come up with the best plan to grow your company, a customized, long tail semantic keyword research is essential. The keyword research gives you an extensive list of many things. You get keywords related to your product, how often people look for it, the cost and a general oversight of Korean search behavior related to your product. Use the keyword analysis also to find content gaps compared with the competition. The most popular search terms from the keyword analysis are also used on the website, in meta tags, ad copy, blog and social media posts.
Pay Per Click (PPC) advertising
PPC, or search engine advertising (SEA) in a portal like Naver or Daum or search engine like Google holds no secrets for us. Our campaigns are made for high quality score, low costs, a high click-through-rate (CTR) and to maximize conversions! With the platforms Naver, Daum and Google, you cover the majority of search engine traffic in Korea. Naver has a reach rate of 92% on desktop computers in Korea. These are all techniques to improve conversions. We often go through thousands of keywords to find the right ones for you. Optional: A/B testing, landing page optimization, conversion tracking, clickfunnels, remarketing / retargeting and audience targeting.
Search Engine Optimization (SEO)
Whether it is Google, Naver or any other search engine, portal, or shopping website, there are algorithms that decide the amount of traffic that is sent to your website. We make sure you get the traffic you deserve. SEO can include SEO audit, market analysis and competitor analysis. We have ranked websites first page /result in Naver, Google and Daum. You do not want your website to be blocked by search engines! We have taken over projects where websites were not being indexed due to something small like robots.txt. It is important to know ranking factors of the website. We can also check the online traffic sources of close competitors. An audit includes: crawl, meta tags, content, SERP, traffic, backlinks, (possible) penalties, site speed, mobile friendliness. If not already installed yet, it is highly recommended that tracking HTML tags will be added to your website. Our packages include Ahrefs and SEMrush. Caveat: it usually takes 3-6 months to see SEO results.
Social media (SNS) marketing
We are experts when it comes to Facebook, Instagram, YouTube, LinkedIn, Reddit, Twitter or Korean SNS like KakaoTalk, Naver / Daum Blog / Cafe or Band. KakaoTalk offers "Channels" (similar to a Facebook Page) with smart chatting, cross posting and possibly advertising (only if you have a Korean business registration). Audience retargeting in KakaoTalk is possible. We use captivating content to keep your audience engaged. We also find (micro) influencers to send traffic to your website or app. Where possible, we use retargeting techniques to optimize for conversions. We use high volume keywords and relevant hashtags if applicable. Images are rights free or provided by your company. You will like our social media strategies!
Content marketing
People like to read about your company! We translate / localize / create blog posts and post them in your company's Naver Blog account. We have written many posts that rank first page - sometimes first result - in Naver, Google or Daum. Naver's algorithm favors results from its own services (Naver Blog, Naver Cafe, etc.) in its search engine results page (SERP). Advertising blog posts in Naver on certain keywords possible. We advise you what, when and how to publish the blog articles that will send a massive amount of people to your site. Strategies we implement are content gap analysis and the "Skycraper technique". Producing captivating content that ranks is our guilty pleasure! Read our Korean blog here: https://blog.naver.com/punchkorea
Web development
Responsive mobile sites (AMP) make you rank higher in search engines. Also security (SSL), fast & reliable web hosting and landing page design are important to get more visitors to your site. A/B testing is what optimizing landing page conversions is all about. The right call to action, what kind of button, which fields to fill in are some of the things we implement. We can work with Shopify and Hubspot to get you discounts. One of our preferred CMS is WordPress and we typically use Nginx, cPanel, AWS and DigitalOcean. We ensure that the website is user friendly and intuitive to navigate. Other possible feaures are: Google Tag Manager, conversion tracking, pixels, canonical tags, redirects, CDN, Gsuite, secure contact forms.
Partnerships & Certifications
