
The Korean Travel Market Just Got Crowded: Global OTAs Lock In While Locals Push Abroad
Korean travelers, flush with outbound appetite and armed with apps that know their preferences better than most friends, have turned the hospitality game into a
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Korean travelers, flush with outbound appetite and armed with apps that know their preferences better than most friends, have turned the hospitality game into a

In Korea’s digital ecosystem, few understand attention better than the duopoly that hoards attention—KakaoTalk commands the relentless pings of connection while YouTube devours hours in

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but

As 2025 draws to a close, Naver continues to push the boundaries of its search platform by rolling out sophisticated AI-driven features that enhance user

Korean travelers demonstrate an unmistakable surge in enthusiasm for overseas journeys, blending a desire for spontaneous getaways with increasingly personalized experiences that prioritize hobbies, gastronomy,

Introduction: Naver’s AI-Driven Transformation Naver transforms its advertising ecosystem through ADVoost, an AI-driven platform that shifts Powerlink ads toward user behavior and relevance while expanding

On November 10, 2025, Naver Maps launched its massive V6 update — the first full redesign in six years — transforming from a simple navigation

Naver aggressively rolls out a wave of AI-driven search upgrades throughout November 2025, transforming everyday queries into instant, personalized, and trustworthy experiences across entertainment, lifestyle,