business in korea Archive

Want to enter the Korean B2B market or scale your B2B campaigns in Korea? Our agency has experience forging partnerships between your company and the biggest Korean companies. Our B2B clients include international software / SaaS, hardware, ecommerce, biotech, B2G (business to government) organizations.  Contents of this blog post:  Before you start Getting trust Getting …

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Naver started off as Samsung’s inhouse venture project in 1999 and has since grown to become South Korea’s version of Google with approximately 40 million active users. Naver was initially intended to be one of the quickest search engines available in order to maintain the top stop as the most used search portal in South …

Have you ever considered becoming an English teacher in South Korea? Every year many people from across the world come to South Korea to teach English to school aged students. However, there is a wide range of teaching opportunities available to native English speakers that, although not as publicized, can be an ideal option for …

Every year South Korea becomes more and more modern, but it is important to recognize as a foreigner possibly coming to work in Korea for the first time that modern does not equal Western. Koreans will not expect you to be a full expert on their culture, but they will appreciate a show of interest …

In recent years South Korea has become known on the internet for citizen’s fashion styles.Despite this, knowing how to adapt to dressing appropriately for the Korean climate andtypically conservative culture in the workplace can be challenging to those unfamiliar. InKorea there is often an emphasis on looking smart, well turned out and neat rather thanwearing …

South Korean Office Romances have been becoming increasingly popular in recent years, with the rise in Netflix users, more diverse productions aren’t just being created but are able to be viewed more internationally than ever before. From the popularity of suspenseful thriller ‘Squid Games’ and global success of the romance reality show ‘Singles Inferno’ in …

The eventful year of 2022 has ended and the arrival of a hopeful new year has begun. How has digital marketing changed in the post covid era and what marketing trends will gain attention in the future? In this post, we will analyse the behavioural analysis of Korean consumers in addition to the 2023 digital …

If you are new to the Korean market, you probably are very interested in how to set up the right marketing strategy for your company. You may be interested in Korean customers’ behaviors, marketing platforms, and Korean advertising style. In this blog post, we will help you to get a sense of the Korean market …