If you are thinking about opening an online store, you may have heard of Shopify (from Canada) and Cafe24 (from Korea). Both brands offer online store building services for both local and global companies. Cafe24 has the greatest market share in Korea, but Shopify just entered the Korean market and is one of the global …

쇼피파이(SHOPIFY) 한국어 지원 실시 ​ 드디어 쇼피파이 한국 사이트와 한국어 지원 고객 센터가 오픈되었습니다. ​ 그동안 사실 쇼피파이로 이커머스(온라인 상거래)를 꿈꾸던 국내 셀러들의 고충이 바로 ‘영어’라는 언어의 장벽이었습니다. ​ 한국어 지원 서비스에 목말랐던 셀러에게는 참으로 반가운 희소식이 아닐 수 없습니다. ​​​ 고객센터 웹사이트는 한글로 된 사용자 매뉴얼과 더불어 테마/개발자 문서들도 지원합니다. ​ 쇼피파이에서는 일반 셀러뿐만 …

Shopify, the ecommerce platform from Canada, has started offering its services in Korea. Shopify Korea launched its new Korean website recently: https://www.shopify.co.kr/. The interface is now available in Korean. There is also news about a payment gateway, fulfillment and customer service. The Korean payment gateway KG Inicis and Shopify announced in March this year that …

Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support …

Literally everyone (93% of the population) in Korea uses KakaoTalk, the messaging app. More and more people outside Korea and even Obama uses the app with which you also can interact with companies or bands, do shopping and read the news! This article will tell you everything about the important things of KakaoTalk – it …

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

Nitaro Digital Marketing is now the all-new scrappy and snappy Punch Digital Marketing. Seoul, South Korea ­– Ushering in the New Year, Punch Digital Marketing—a full-service digital marketing agency specialized in PPC, SEO, and social media, announced its rename and rebrand from Nitaro Digital Marketing to Punch Digital Marketing. Following more than three years of …

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip. In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% …

Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but it is actually more a portal (like Yahoo!) and also developed other apps like Band (social media) and Line (messaging). Some of its more well known services are: Blog, Cafe …

As you may know the Korean economy is largely dominated by conglomerates like Samsung, SK, Hyundai and LG. One study even finds that “31 chaebols control 2/3 of facilities investment and exports”. One the one hand you have huge corporations, on the other hand you have a great amount of businesses like convenience stores, coffee …