There are already many (big and small) Korean companies on Shopify, for example Amore Pacific, MBX (Memebox), Line Friends and T1. MBX is a unicorn startup that graduated from Y Combinator. But which stores have the most (estimated) revenue and (estimated) traffic? And what are some other featured Shopify stores, who is their owner, what is their product and which apps are they using?
Contents:
- BuiltWith top 20
- WooRank top 20
- Store Leads top 5
- Featured by Shopify podcast / blog
- Conclusion
BuiltWith top 20
According to BuiltWith, some of the top 20 Korean Shopify sites are below.
Source: https://trends.builtwith.com/shop/Shopify/South-Korea
| # | Website | Sales Revenue ($) | Traffic |
| 1 | amorepacific.com | 3.9 m | Medium |
| 2 | inbodyusa.com | 443 k | Medium |
| 3 | cosmetic-love.com | 310 k | Medium |
| 4 | kollectionk.com | 42 k | Medium |
| 5 | shop.mymusictaste.com | Medium | |
| 6 | my.althea.kr | Medium | |
| 7 | helinox.com | 143 k | – |
| 8 | nordgreen.co.kr | 123 k | – |
| 9 | nanamall.com | 91 k | – |
| 10 | sthsweet.com | 84 k | – |
| 11 | cosmetic-love.com | 80 k | – |
| 12 | bioeffectkorea.co.kr | 64 k | – |
| 13 | korurekorea.co.kr | 63 k | – |
| 14 | chantecaille.kr | 45 k | – |
| 15 | cestusasia.co.kr | 43 k | – |
| 16 | kollectionk.com | 42 k | – |
| 17 | thedreamcare.com | 32 k | – |
| 18 | blindreason.com | 30 k | – |
| 19 | cosmedi.kr | 28 k | – |
| 20 | challansdeparis.com | 25 k | – |
WooRank top 20
WooRank uses different metrics from BuiltWith. Their top 20 is below.
Source: https://index.woorank.com/en/reviews?countries=KR&technologies=shopify
| # | Website | Description |
| 1 | a-pair.kr | contemporary earrings, design studio |
| 2 | cosmetic-love.com | All about Korean Beauty Skincare and Makeup Products – Cosmetic Love |
| 3 | mulawear.com | Women’s Essential Athleisure Wear | mulawear usa |
| 4 | innisfree.com | Innisfree Official USA | Korean Beauty Products, Skincare & Makeup | innisfree |
| 5 | thisisneverthat.com | thisisneverthat |
| 6 | vintorio.co.kr | 빈토리오 와인액세서리 |
| 7 | us.sulwhasoo.com | Sulwhasoo | Shop Korean Holistic Beauty from Sulwhasoo Online |
| 8 | clothingharajuku.com | Harajuku store fashion aesthetic clothing all stiles |
| 9 | nyfashioncity.com | korea trendy shop – Nyfashioncity |
| 10 | thumbeline.com | Shop the Sale: 60% off Sitewide – Thumbeline |
| 11 | amorepacific.com | AMOREPACIFIC US | Official Online Store of AmorePacific US |
| 12 | iope.co.kr | Aritaum |
| 13 | us.aritaum.com | Aritaum |
| 14 | dexclusive.com | Dexclusive Watches — Dexclusive.com |
| 15 | sayurijapan.net | |
| 16 | ahc.co.kr | AHC United States |
| 17 | meibe.kr | MEIBE KOREA: 韓國美妝 + 韓國本地價格 + 首爾直送 |
| 18 | laneige.com | LANEIGE Korean Skincare & Makeup |
| 19 | beautihara.com | Beautihara | Largest Selection of K Beauty Online Store |
| 20 | m5stack.com | M5Stack – Modular Rapid ESP32 IoT Development Board – ESP32 dev kits– m5stack-store |
Below you can see which technologies the top Shopify sites in Korea are using.
Store Leads
Store Leads also uses a different methodology from both BuiltWith and WooRank.
Source: https://storeleads.app/reports/shopify/KR/top-stores
| Name | Domain | Rank |
| KollectionK | kollectionk.com | 3,162 |
| Cosmetic Love | cosmetic-love.com | 5,866 |
| Harumio | www.harum.io | 13,922 |
| Althea Malaysia | my.althea.kr | 15,972 |
| hallyumart.com | hallyumart.com | 26,633 |
As you can see below, the number of Shopify stores in Korea is growing rapidly.
Below are the top 10 installed apps across all Shopify stores in Korea. Apps are similar to plugins (WordPress).
Below are the top 20 industry verticals for stores on Shopify in Korea.
Featured by Shopify podcast / blog
There are some companies using Shopify that have a (part) Korean owner or Korean product that were featured by the Shopify podcast or blog. Below you can find short profiles.
Glow
Christine Chang and Sarah Lee (both Korean) sell (Korean) natural beauty products. https://www.shopify.com/blog/118993861-how-glow-recipes-gets-publicity-by-being-a-thought-leader
Morning Recovery
Sisun Lee has a hangover drinks company. He was born and raised in Korea. https://www.shopify.com/blog/morning-recovery-drink-branding
AYK
Angie Kim (Korean) sells hand-dyed handbags. https://www.shopify.com/blog/122698373-13-inspiring-women-entrepreneurs
Blank Tag
Remi is Korean and Mexican and sells stickers. https://www.shopify.com/blog/blank-tag-co-automation
Soko Glam / Then I met you
Charlotte Cho (Korean) has a Korean skincare, beauty and makeup business. https://www.shopify.com/blog/shopify-stores
MISHIBOX
Sylvia Song (Korean) runs a Korean beauty subscription box. https://www.shopify.com/blog/202360137-start-a-subscription-box-business
Panacea
Terry Lee (Korean) ran a Korean skincare company. https://www.shopify.com/blog/launching-a-brand
Doe Lashes
Jason Wong sells eye lashes made and designed in Korea. https://www.shopify.com/blog/doe-lashes-influencer-marketing
Bartaile
Bartaile sells travel goods made in Korea. https://www.shopify.com/blog/bartaile-partnerships
Vitaclean
Vitaclean sells Korean beauty products. https://www.shopify.com/blog/beauty-brand-helps-water-crisis
Conclusion
As you can see many Korean Shopify stores focus on:
- skincare / beauty / makeup
- clothing / apparel / fashion
You could argue that Korea has competitive clusters in above sectors (besides electronics, cars, gaming and K-wave). Does that mean you should also sell those items? That depends, it may be competitive so you may have to focus on a niche for which there is demand.
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