Monthly Archive: April 2024

Want to reach South Korean consumers digitally? In Korea, digital is the majority (54%) of advertising in Korea. In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020. …

Korean ad market Want to advertise in Korea? In 2021 the total advertising revenue in Korea (Asia’s fourth-largest economy) was 13.99 trillion won (about $11.7 billion), up 20.4 percent from 2020.  In 2021, Korean digital advertising had the most revenue with 7.5 trillion won (5.9 billion USD). The division is as follows: Source: http://www.brandbrief.co.kr/news/articleView.html?idxno=5024  The …

Korea is one of the few countries (like China and Russia) where Google is not the largest search engine. Advertising on it can greatly help your organization reach its goals. But why should you do any advertising? There is scientific evidence that advertising will increase your revenue, profit and market capitalization. The empirical results support …

Which Korean ads won prizes and what does research about Korean ads say?  In this blog post you will find the posters and videos that won prizes at the 2023 Korea Advertising Awards hosted by the KFAA (Korean Federation of Advertising Associations). Source: https://adawards.ad.co.kr/annual/winners  https://m.edaily.co.kr/news/read?newsId=02961846622682440&mediaCodeNo=257 Also, we share research about common and effective Korean ad …

Koreans are generally a social people and the “Active social network penetration in Korea” was 93%, the third highest in the world. Korea also has the world’s 6th highest smartphone penetration rate.  But what are the most popular social media apps in South Korea? There are different ways to measure this, for example: Every method …