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Sea fishing near Seoul (top 5 places)

Feel stuffy inside? Need a change of view? Want to get some exercise and fresh air? How about some recreational saltwater fishing this weekend (with or without a boat)? Get a tan in the beautiful nature while catching and eating some healthy fish! Tip: watch “Fisherman’s Life” catch and cook YouTube Channel. Have you been …

Korean companies using Shopify

There are already many (big and small) Korean companies on Shopify, for example Amore Pacific, MBX (Memebox), Line Friends and T1. MBX is a unicorn startup that graduated from Y Combinator. But which stores have the most (estimated) revenue and (estimated) traffic? And what are some other featured Shopify stores, who is their owner, what …

Hotel marketing tips for trendy “hocance”!

What is “hocance” or 호캉스? ​Hocance is the portmantaeu of “hotel” and “vacance”. Meaning, spending your vacation only in a (domestic) hotel. Due to the worldwide lockdowns / quarantaines and the long rainy season, hocance became a trend! Related blog post: Korean outbound tourism statistics and most popular destinations (pre lockdowns / quarantaines) Before 2015, …

Korean payment gateways that can be linked with Shopify

In a previous blog post we said that from the beginning of this year, it became possible to pay yourself in Korean Won by linking one of the Korean payment gateways (PGs) KG Inicis to Shopify. The contents of this blog post are: What is a payment gateway (PG)? How to choose which payment gateway …

Why protecting your online privacy is important

Google and Facebook can be very helpful – could you live without either platform? Also, advertising on both can be very effective. But, like anything, they can be used for good or bad. There is a saying by Tom O’Reilly: If you’re not paying for the product, you are the product So why should you …

Shopify vs Cafe24 (ecommerce platforms comparison)

If you are thinking about opening an online store, you may have heard of Shopify (from Canada) and Cafe24 (from Korea). Both brands offer online store building services for both local and global companies. Cafe24 has the greatest market share in Korea, but Shopify just entered the Korean market and is one of the global …

Shopify launches in Korea

Shopify, the ecommerce platform from Canada, has started offering its services in Korea. Shopify Korea launched its new Korean website recently: https://www.shopify.co.kr/. The interface is now available in Korean. There is also news about a payment gateway, fulfillment and customer service. The Korean payment gateway KG Inicis and Shopify announced in March this year that …

Influencer Marketing in Korea – trends and best practices

Influencer marketing is a relatively new aspect of digital marketing, but it is rapidly becoming an important part of any digital marketing strategy. Korea is not any different. You could even argue that Key Opinion Leaders (KOLs) are even more important in Korea, because the Naver algorithm strongly favors User Generated Content (UGC). This blog …

Nitaro Digital Marketing Announces Rename and Rebrand to Punch Digital Marketing

Nitaro Digital Marketing is now the all-new scrappy and snappy Punch Digital Marketing. Seoul, South Korea ­– Ushering in the New Year, Punch Digital Marketing—a full-service digital marketing agency specialized in PPC, SEO, and social media, announced its rename and rebrand from Nitaro Digital Marketing to Punch Digital Marketing. Following more than three years of …

Korean outbound tourism statistics and most popular destinations

More and more Koreans like to travel abroad. The GDP per capita is increasing (graph is below) so more Koreans want to enjoy their holiday abroad. On average, a Korean visitor to the U.S. spends approximately $4,900 per trip. In 2018, over 28.7 million Koreans, more than half of the population, traveled abroad (up 8% …